Blog

  • MAKING SURE YOUR CONTENT HAS (RE)PURPOSE

    Simon Thurston, English Content Director Content, content, content… everyone’s talking about how important it is. And for good reason – it’s the lifeblood of your communications. It’s an opportunity to stand out, differentiate your brand a...

  • Harnessing Your Consumers’ Five Senses

    Zamin Dharsi, Head Of Marcomms What exactly is a brand? For many people outside of the design world (and some within), a brand is more or less limited to the way your organisation identifies itself visually. This usually translates into a logo and if...

  • Without A Story You Have Nothing

    Simon Thurston, English Content Director We live in a digital age — a time where it’s never been easier to get your messages out there. With platforms like Instagram, SnapChat, Twitter, Facebook and YouTube, you can connect with hundreds of ...

  • Selling vs Telling: The Untold Story Of Storytelling

    Brian Kufawatamba, Strategic Director. Before you even reached the office today, you were probably exposed to a dozen types of storytelling and didn’t even realise it, including: Songs on your car playlist (music meets poetry) Billboards by the roa...

  • Planning An Event For A Government Entity.

      Ghazaleh Akhavain, Event Manager Since the inception of Alsayegh Media, one of our strongest attributes and indeed a key USP of our agency is the capability to deliver world-class services to the government sector. Often viewed as a complex s...

  • Creating Experiential Content Through Live Events

      Heba Al Nabulsi, Head of Social Media – Semi-Government Sector   Whether it’s a live event or a client’s social media channels, our primary objective is to engage the audience. I believe that engagement is linked to discover...

  • Your Business Story

    Ghassan Alamat, Head of Animation Telling your business story is a not only about words, figures, facts and numbers, it’s more about how to tell it, how to express it and how to visualise it. Audience usually tends to immediately imagine once they ...

  • The Art Of Persuasion: Secrets Of Strategy

    Brian Kufawatamba, Strategic Director. Here’s a secret: creating a strategy is actually not as complicated as people fear, but many strategists need you to believe it is. Because the more confused and insecure you feel while going through their jar...

  • How To Leverage Trends On Social Media

    Hussein Abdallah  Head of Social Media Abu Dhabi In social media, timing is critical. Are you posting when your audience is most receptive? Is your content up to date and resonating with people? And in a digital world that moves at the speed of ligh...

  • The 5 Essentials To Concepting The Perfect Video

    AMIR SEDRA, HEAD OF VIDEO PRODUCTION Since the first ever film way back in the 1890s to modern day moving pictures, storytelling has come to life by being able to visualise it. The art of storytelling, whether factual or fictional, is an intrinsic hu...

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