When a year ends, and a new one begins – complete with four new digits that feel unfamiliar on our tongues – it is traditional to reminisce. It seemed like only yesterday we were wondering what 2012 would hold. Now we wonder what we'll remember it for. It is not an easy question to…
Media influences our childhood. It is stuff our memories are made of, the nostalgia we're linked to. It is what we grew up with. Few shows have affected the way we think about education, parenting, childhood and cultural diversity the way Sesame Street has. When it arrived, scientists were just discovering that our brains…
Today’s politicians have a powerful tool in their pockets: social media. As a tool, this makes their supporters feel like they know their candidates. It makes politicians human, it gives them a life, a personality – it makes their opinions more enjoyable to digest. Brands can also learn from political campaigns, because these are…
At some point in time, leaders need to make a choice: Will they be good, or will they be great? If leaders keep their employees down, even while recognizing their potential, they become a company of dwarves. But if leaders put employees on their shoulders, encouraging them to excel higher, they become a company of…
Here's a quick test to see whether you qualify as an "innovator": when you're faced with a problem, do you A) See things as they are; B) Wish things were what they used to be C) See things as they could be? If you answered (C), congratulations on your upcoming success! If you answered…
Ask any client whether PR is important, and you’ll get an emphatic “Yes”. But ask those same clients exactly where their PR budget is going, and they start to stammer and stutter, giving vague replies. The bottom line is, PR is not just about throwing money at the problem. It’s about investing your budget in…
The biggest challenge companies face is in bringing the media on their side and getting the attention of journalists to publish positive stories about their brands. However, some of the biggest and juiciest stories are going unnoticed – simply because the message is being wrongly delivered. The trick is not about what you…
What makes Lady Gaga the most followed person on Twitter? It’s not because of her talent… it’s because of her publicity team’s talents. Right now as we speak, an agency somewhere is burning holes in their pockets, spending countless dirhams to garner enough buzz for their event. The only problem is simple mathematics:…
As the year passes the halfway mark, let's look in the rear view mirror and see what's hot and what's not – the hits and the misses. THE MISSES What starts out as a brilliant idea can quickly backfire into a spectacular disaster. Disaster Scenario: A leading fast food giant learned this…
Isn't it mind-blowing that just a few years ago in 2005, people had no clue what YouTube was? And in 2006 when a little blue bird tweeted, people thought it was just a passing trend that would be over after 15 minutes of fame. Today, YouTube has helped launch the careers of stars from Bieber…
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