Dubai, UAE, March 26th 2017: Nine students from Effat University, a leading private non-profit institution of higher education for women in Saudi Arabia, will attend a week-long mentorship programme in digital, production and animation at Alsayegh Me...
The term ‘local’ means more than the colour of your passport. In this month’s issue of Campaign Magazine “Power Essays,” Abdullatif Alsayegh looks at what ties people of the UAE to the world. The world we live in is constantly e...
Dubai, United Arab Emirates- 8 August 2016- Integrated communications agency Alsayegh Media (AM) is conducting its first Kids Summer Camp from August 7 to August 11 at its agency space in Dubai’s Media Production Zone. Over the course of the week, ...
They say too many chefs spoil the meal. But if you’re serving communications, when all your chefs are masters in their fields, the result is an authentic local flavor, fresh home-grown ideas and a healthier brand. In Dubai, Gulfood 2015 – the reg...
Dubai: Brainpower, manpower and willpower… A couple of editions ago at GITEX in Dubai, Microsoft made the city its launchpad for revealing its Windows 8 platform. Other high profile launches have followed, while the regional headquarters of social ...
We have often heard expressions like, “He’s such a smooth talker, he could sell ice to an Eskimo,” or “She’s so sleek, she could sell sand to a Bedouin!” But what qualities does it take to be a PR expert at the top of your game? Test your...
Ok, so I’m not that old. But even I face challenges keeping up with the ever-evolving social media trends. As someone who sported a pager in college and thought it was cool to customize it with flash studs and stickers, perhaps I’m not the best p...
Let’s imagine you have the most beautiful voice in the world, but you only sing to yourself while driving or cooking. Nobody will ever know about your talent, because you’re not putting yourself in front of judges on Arabs Got Talent or other spo...
When you think of a day in the life of a copywriter, you probably think we spend our day daydreaming of big ideas, playing Scrabble and completing crossword puzzles on our lunch break. But while it’s true that most copywriters are bookworms with ...
They say “Life is a pitch,” and copywriters know this better than anyone. We are part of the life cycle of every pitch, from brainstorming to execution to on-the-ground implementation. Nothing beats the adrenaline rush of a new RFP (Request For P...