Petsplus

The Objective:
Take and existing identity which was fragmented and dry and turn it into a strong, consistent and recognizable brand across all touch points.

The Concepts:
* Creating a fun and dynamic visual language for an identity which was out dated and stale.
* The fluid design of the petsplus ribbon was created to allow movement and flexibility across any medium.
* Recognizable colors and lock ups were created along with imagery to create a consistent brand, reflecting the companies values towards pet care.

The Challenges:
With Subsidiary companies such as Under water environments, we also had to create the sister companies identity to match, vehicles and outdoor media, store branding were all part of the scope. An entire identity was created along with guidelines and implemented across all communication pieces. A dynamic website with user generated content and real time forums with vets, has proven  to be extremely popular -petsplus.ae