Alsayegh Media Hosts First Media-based Kids Summer Camp

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Dubai, United Arab Emirates- 8 August 2016- Integrated communications agency Alsayegh Media (AM) is conducting its first Kids Summer Camp from August 7 to August 11 at its agency space in Dubai’s Media Production Zone. Over the course of the week, Alsayegh Media will be hosting 25 children aged 6-12 for various workshops in Design, Content Development, Audio Production, Video Production (Filming & Editing) and Animation.

By involving Generation Z in the agency’s daily activities, Founder & Chief Executive Officer Abdullatif Alsayegh hopes to inspire creativity and tap into the next generation of inventive thinkers. The programme will house kids from all over the UAE and aims to give them an insight into what it’s like to work in the creative industry.

The camp activities commenced with a song-writing workshop overseen by the Content Development team. On the second day, the children chose between Audio Production and Creative Design reflecting their interests and showcasing their talent. The highlight of the camp will be a workshop in how green screen technology works when filming. The culmination of the workshop will be for the kids to direct, produce, film and edit a music video for a song that they have written.

“Generation Z’s characteristics gel perfectly with Alsayegh Media’s philosophies. From content writing to animation, audio production to events, AM is a pioneer in setting industry standards with the work that we do, always looking to create the future. It will be fascinating to see what the creatives of tomorrow will come up with and groom the next generation of our industry” says Abdullatif Alsayegh.

According to researchers at the Centre for Generational Kinetics, children belonging to Generation Z are increasingly self-aware and innovative. AM is looking to tap into their potential, helping them take the first step on their journey to making a difference in the world.