Dubai, UAE, March 26th 2017: Nine students from Effat University, a leading private non-profit institution of higher education for women in Saudi Arabia, will attend a week-long mentorship programme in digital, production and animation at Alsayegh Media’s Dubai-based hub from April 2nd to 6th 2017.

Operating under the umbrella of King Faisal’s Charitable Foundation, Effat University was founded as a college in 1999 before achieving university status 10 years later. During the current academic year, the university is providing a variety of graduate and under graduate programmes, specialising in science and humanities, architecture and design, business, and engineering.

The mentorship programme will enable the students to listen to, observe and work first-hand with the Alsayegh Media team – one of the leading and the only locally-owned, fully-integrated agency in the UAE.

They will have the opportunity to understand the different styles and finer details of video production, post production and photography; gain unique regional insights into the current and future trends in digital and interactive, as well as behind the scenes insight from brief to execution in animation and motion graphics.

In addition, the group will participate in internal brainstorming sessions, a roundtable discussion on the Arab women in media, and hear from Chairman and CEO Abdullatif Alsayegh, as he shares his more than 25 years’ experience to deliver both a regional and global perspective on the future of marketing in the GCC, particularly in terms of creativity, talent and strategic innovation.

Alsayegh, who founded the agency in 2010, explained: “Mentoring and internships shouldn’t just be one-off affairs or simply to tick a CSR box, they’re part of engaging with those around you, contributing to education, innovation and the future. This is a wonderful opportunity for students to get a deep and real life understanding into the world of agency life – our team has designed an intensive, interactive and informative programme.”

With advances in technology and the evolution of the digital landscape, it’s vital to be able to create fresh ideas, future trends and breakthrough thinking. And in an increasingly competitive job market, having tangible experience under your belt can be a huge advantage. I am sure the girls will leave with a lot of valuable knowledge and insights,” continued Alsayegh.