Branding Glyphs, Iconography and Symbology

  • Branding-Glyphs,-Iconography-and-Symbology

Branding glyphs, iconography and symbology are markers and other visual objects used to add clarity and specify an aspect of any infographic visualization. At their most basic level, they are illustrations that are cognitive waypoints in graphic design, and at their most complex, they create their own communication system.

They can be a slick and simple way to communicate a concept in a small amount of space, increasingly important in the era of the smart phone. Well-executed symbols require a particular level of intuition to communicate an idea clearly without using text – and are particularly effective when used in maps and can be impactful at events.