Category Archives: Creative Management

  • Fighting fire with fire: Secrets of Crisis Management

    Whoever said ‘No publicity is bad publicity’ clearly needs to leave the house more often. It’s amazing how overnight a marketing stunt can go from being ‘Insanely brilliant’ to just ‘Insane’. In 2007 a radio station in California came u...

  • Pantone’s Color of the Year 2014

    Creative review has recently posted Pantone’s Color of the Year for 2014 and its… meh. Pantone stated that the colour was a result of them combing the world in search for color influences. Creative Review writes: 2013 is coming to an end, which m...

  • The secrets of good advertising: Part 1

    This is a pretty wide topic so we’re going to explore it in a series of posts. To start, let’s sum up the secrets of good advertising in a few important points: 1. Cut to the chase: The Elevator Test Imagine you’ve just met a stranger in an ele...

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