Category Archives: Public Relations

  • Do you have what it takes to be a PR guru?

    We have often heard expressions like, “He’s such a smooth talker, he could sell ice to an Eskimo,” or “She’s so sleek, she could sell sand to a Bedouin!” But what qualities does it take to be a PR expert at the top of your game? Test your...

  • 21st Century PR: If content is king, who’s the queen?

    Let’s imagine you have the most beautiful voice in the world, but you only sing to yourself while driving or cooking. Nobody will ever know about your talent, because you’re not putting yourself in front of judges on Arabs Got Talent or other spo...

  • How 21st century PR can save the earth and save your brand

    Hypothesis: When your brand is mentioned in the daily newspapers (i.e printed in ‘black and white’), you can enjoy temporary fame as a local, regional or even international headline. Antithesis: However when you send your news to print media (new...

  • Cross New Boundaries with Cross Cultural PR

    With virtually endless channels of communication being opened up by social media platforms, there is now no excuse for not having a multicultural PR approach that can engage diverse segments of the population – especially in cosmopolitan societies ...

  • When Disaster Strikes: The Do’s & Don’ts of Crisis Management

    It happens even to the best of us: one moment you’re trying to gain publicity, but the next moment you’re desperately trying to avoid publicity because you have made headlines for all the wrong reasons… Take a deep breath and follow this simple...

  • If Content is “King”, then Public Engagement is “Queen”

    Many companies still use traditional media as their highway to visibility, with PR as their “fast lane”. But dig deeper into those two words: “Public” and “Relations”. Now ask yourself: • What relations are you creating with the public ...

  • Shock Tactics: Will Your Event Make A Bang Or A Whisper?

    What makes Lady Gaga the most followed person on Twitter? It’s not because of her talent… it’s because of her publicity team’s talents. Right now as we speak, an agency somewhere is burning holes in their pockets, spending countless dirhams t...

  • PR: It’s all about ROI

    Ask any client whether PR is important, and you’ll get an emphatic “Yes”. But ask those same clients exactly where their PR budget is going, and they start to stammer and stutter, giving vague replies. The bottom line is, PR is not just about t...

  • How To Get The Media On Your Side

    The biggest challenge companies face is in bringing the media on their side and getting the attention of journalists to publish positive stories about their brands. However, some of the biggest and juiciest stories are going unnoticed – simply ...

  • Halftime Report on PR & Social Media- The Hits & Misses of 2012 so far

    As the year passes the halfway mark, let’s look in the rear view mirror and see what’s hot and what’s not – the hits and the misses. THE MISSES What starts out as a brilliant idea can quickly backfire into a spectacular disaster. Disaster...

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