What does a globally-famous rap heavyweight, a university and autism have in common?
We brought all three together when we were specially selected as the PR agency representing multi-Grammy and multi-platinum rapper and humanitarian Curtis “50 Cent” Jackson in Dubai.
Game Plan :
We masterminded the introduction of his SMS Audio headphones to the Middle East by revamping his image from ‘gangster rapper’ to empire builder, philanthropist, entrepreneur and diplomat-through-art.
We took him to American University in Dubai to inspire future entrepreneurs.
We then showed his humanitarian side by supporting Dubai Autism Center, which greatly changed perceptions of him as a materialistic gangster rapper.
Mission Accomplished :
The enormously successful launch and record-breaking sales proved that we are totally comfortable working with the biggest stars on the planet, because we treat every client like a celebrity.