• 03

50 Cent’s SMS Audio Launch

Mission :

What does a globally-famous rap heavyweight, a university and autism have in common?

We brought all three together when we were specially selected as the PR agency representing multi-Grammy and multi-platinum rapper and humanitarian Curtis “50 Cent” Jackson in Dubai.

Game Plan :

We masterminded the introduction of his SMS Audio headphones to the Middle East by revamping his image from ‘gangster rapper’ to empire builder, philanthropist, entrepreneur and diplomat-through-art.

We took him to American University in Dubai to inspire future entrepreneurs.

We then showed his humanitarian side by supporting Dubai Autism Center, which greatly changed perceptions of him as a materialistic gangster rapper.

Mission Accomplished :

The enormously successful launch and record-breaking sales proved that we are totally comfortable working with the biggest stars on the planet, because we treat every client like a celebrity.

Our Latest WorkYep, and we are proud !

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