Abu Dhabi Department of Municipal Affairs: ‘The Exciting Transformation’


Mission :

DMA is Abu Dhabi’s oldest government department, and has a rich history of serving the population.

We were given the challenge of using a video to capture the transformation of the department, in which 3 different municipalities would merge as one.

Game Plan :

We opted to go for an animated video, to represent the more modern and innovative direction the entity is taking (thus counter-acting the perception of an old department).

We used the concept: “Power of One” to show how the department was now stronger as a more unified and streamlined entity, which would greatly benefit the customers.

Mission Accomplished :

The video was very well received by the internal staff of DMA, as it helped to educate employees about how the transformation would lead to greater teamwork, motivation and efficiency.

Our Latest WorkYep, and we are proud !

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