Abu Dhabi Department of Municipal Affairs: ‘The Exciting Transformation’
DMA is Abu Dhabi’s oldest government department, and has a rich history of serving the population.
We were given the challenge of using a video to capture the transformation of the department, in which 3 different municipalities would merge as one.
Game Plan :
We opted to go for an animated video, to represent the more modern and innovative direction the entity is taking (thus counter-acting the perception of an old department).
We used the concept: “Power of One” to show how the department was now stronger as a more unified and streamlined entity, which would greatly benefit the customers.
Mission Accomplished :
The video was very well received by the internal staff of DMA, as it helped to educate employees about how the transformation would lead to greater teamwork, motivation and efficiency.
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