• 02

Abu Dhabi Police: ‘The Graveyard’

Mission :

Abu Dhabi aims to be a world leader in road safety, but there was not enough awareness and behavioral change among the emirate’s drivers.

Game Plan :

We went for a very emotional, hard-hitting video that showed the devastating impact of road accidents on the families who are left behind.

We carefully chose young actors who could convincingly portray grief and suffering through tears, to make drivers think twice before engaging in risky behavior.

Mission Accomplished :

The video attracted a lot of feedback online and generated a positive discussion on safer driving, as the entire audience realized that road safety is everyone’s responsibility.

Our Latest WorkYep, and we are proud !

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