Abu Dhabi Police: UAE Together

Mission :

Imagine a city with absolutely no deaths from traffic accidents…

It seems an impossible dream, but in Abu Dhabi the sky is no limit.

Game Plan :

We split our PR activations into four main segments: Schools, Families, Youths and Workers.

We then tailored at least 10 exciting campaigns to target each demographic, with monthly mini-campaigns to support activities on social media, video and elsewhere.

Mission Accomplished :

Our digital and conventional PR achieved millions of dollars worth of exposure, gaining almost four times the value of paid advertising

However, our proudest achievement is the countless lives we helped to save, with deaths falling by 34% and pedestrian deaths reducing by 20% in just 6 months!

Our Latest WorkYep, and we are proud !

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