Abu Dhabi Police: You Decide | Integrated campaign
In the next chapter of our highly successful “UAE Together” campaign, we engaged people of Abu Dhabi with “You Decide” campaign and activation. We developed a new type of traffic signs: “decisional”. In a playful, yet chilling way, these show people consequences of their decisions on the road. Social media campaign achieved a reach of 5 million, while on-ground activation offered mall visitors to scan a wrecked car to unveil a touching story of its passengers, as well as compare the impact of a crash in different speeds via an “xray” moving screen.