To position Abu Dhabi University as the university of choice in the region and build a vibrant community on its social platforms.
However, we faced the uphill task of building ADU’s social pages from scratch, and attracting enough fans to rival other top universities.
Game Plan :
We populated our pages with exciting competitions and updates, giving students a platform to express their opinions about university life.
In the same way that every campus has a ‘go-to’ hub for socializing, we made our pages the go-to hub for socializing online.
Mission Accomplished :
We have helped ADU to rise into the UAE’s undisputed number 1 university on Facebook, with a total reach of a staggering 3 million users.
We attract the lion’s share (60%) of social media engagement among UAE institutions, reaching over 20,000 users weekly on Twitter.