Arab Women’s Sports Tournament: Annual Tournament Video

Mission :

We aimed to support our Events department by shooting a video of the annual tournament to motivate Arab sportswomen.

Game Plan :

We decided to film women characters as “heroes”, showing dramatic close-up scenes of each of the main sports.

This would turn a simple ‘sportswoman’ into a heroic role model not only for sports lovers, but Arab women as a whole.

Mission Accomplished :

The video helped every woman who attended the tournament to appreciate that they are all “champions” in their own way, and what matters most is the winning mentality in everything they pursue in life.

Our Latest WorkYep, and we are proud !

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