Department of Municipal Affairs

Mission :

To promote the services and events of the entire municipal system covering Abu Dhabi, Al Ain City and the Western Region.

We also had to position the DMA as the leading municipality in customer satisfaction, ushering a new era in smart municipal services.

Game Plan :

We formulated a highly creative mix of integrated media encompassing viral videos, digital ads, social banners and 24/7 community management.

Mission Accomplished :

DMA became the region’s number 1 Facebook page in total engagement and fans.

DMA’s Twitter account grew by 18,000 followers in just 3 months.

The Career app launched at the Tawdheef exhibition at ADNEC got more than 1,000 registrations in just 3 days.