DP World Cruise Terminal Launch 2014

Mission :

To stage the high profile launch of the much anticipated Hamdan Bin Mohammed Cruise Terminal.

With a very short production lead time and several VIPs along with media in attendance, we had to ensure the event was of flawless quality without any glitches, showcasing the impressive Cruise Terminal in all its glory.

Game Plan :

Instead of staging the classic seated launch event, our team conceptualized a historical journey brought to life through technologically advanced touchpoints.

The journey told the story of Dubai Ports, its evolution and how international status was achieved.

We placed various touchpoints across the venue for Sheikh Hamdan and the attendees to discover and experience.

Mission Accomplished :

Overcoming the time constraints, our events team worked around the clock and produced a memorable event that was appreciated by attendees and VIP guests.

The touchpoints proved enormously successful and showcased the history of Dubai Ports as never seen before. Captured by regional media, the event was well publicized beyond our borders.