To use a creative mix of integrated media solutions to reach a wide audience of poetry lovers across the entire Arab world, while at the same time maintaining a high standard of poetic quality in the submissions.
Game Plan :
We assembled a specialized team of 25 professionals who worked around the clock to gather maximum numbers of fans on social media platforms, since the fan numbers would make or break the show.
We also heavily publicized the massive prizes totaling $2 million.
Mission Accomplished :
What the client thought would be impossible to achieve in 3 months, was made possible by our team in just 10 days.
This truly became one of the world’s most successful poetry competitions, and in 3 months we attracted over 160,000 niche fans who participated day and night.
It was not just about the quantity of entries but also the quality, as our rich content creation reached almost 400 creative entries in an unforgettable experience that allowed fans to live and breathe poetry like never before.