Our mission was to promote the Nad Al Sheba (NAS) Sports Tournament, but a massive obstacle is that our matches were held on the same days and times as the FIFA World Cup 2014 in Brazil — the world’s biggest sporting showcase.
Game Plan :
We assembled a multi-skilled team of professionals who worked around the clock for on-the-spot fan engagement, shooting, editing, interviews, behind-the-scenes coverage and more.
We also heavily hyped the massive prizes totaling more than AED7 million.
Mission Accomplished :
What the client thought would be impossible to achieve in 3 weeks non-stop, was made possible by our team within days.
NAS became one of the most successful sport competitions ever held in the region, quickly attracting over 25,000 fans across all social media platforms.