To increase appreciation of the fort’s significance and maximize attendance with very limited preparation time.
Due to the event’s symbolic importance, we also had to strictly adhere to the protocols and take all sensitivities into account.
Game Plan :
We assembled a multi-skilled team of professionals who worked around the clock for on-the-spot community management, fan engagement, shooting, editing, interviews, coverage and more.
We populated our pages with thrilling competitions, such as giving visitors the opportunity to become festival reporters, as well as a Kids’ Fashion contest.
Mission Accomplished :
This edition broke records to become the most successful cultural festival in the UAE, attracting more than 120,000 visitors over 11 days.
The dedicated hashtag was used more than 30,000 times and we also achieved over 3.5 million views on YouTube.