Our mission was to increase the number of visitors from 40,000 to 100,000 during the 5th season, which was handled for the first time by Alsayegh Media. We positioned the festival as an adventure by creating an engaging “time travel” concept to attract both local and expat families. This was just a start of Incredibly lively two-way exchanges of ideas and opinions pre- and during the event, with a series of informative behind-the-scenes reveals to create hype.
For the first time since its inception, over 200,000 people visited the festival.
Key personalities and Sheikhs started following the account for the first time.
For the first time, the festival attracted visitors from other emirates like Ras al-Khaimah and Fujairah, and even neighboring countries like Saudi Arabia and Oman.