Social Media Event Coverage
Adding value to b2b and b2c events with social media coverage is an excellent way of increasing your visibility, gaining new influencers, engaging with customers and creating PR opportunities. Prior to the event you’ll need to create awareness and generate buzz, ensuring you use a dedicated hashtag for easy tracking and audience recognition.
During the event, your twitter wall can drive even more interest and interaction, allowing you to engage with influencers and your specific target audience. You can also use a social media kiosk to organically crowdsource and check-in to the event.Post-event gives you the opportunity to continue to monitor what others are saying about you, including the media. It’s also a chance for you to drip feed photos, sound bites, video clips and promote all the great content you have accumulated.